The Importance of Trademark Registration
If you want to secure your business identity, have commercial advantage and market position, then you need to register your trademark. And these benefits can be affordably and quickly gained through this means. If you want to secure your intellectual property rights, you need to know the importance of having a trademark. There are a lot of exclusive rights afforded to the owner of a registered trademark. Below are some of the reasons why trademark registration is very important.
You have exclusivity if you register your trademark, and this is the main benefit of doing so. A registered trademark will enable you to protect the rights to your brand or logo. Since you are the official owner of your brand by virtue of your registered trademark, then nobody else can use that brand or anything similar to it of the same products. In cases of misrepresentation or breach of intellectual property rights, you have unlimited protection.
Anyone who violates your trademark rights can be sued in court. People will know that you have rights over your trademark if you have trademark registration. You can seek legal action in a federal court if a third party uses your trademark without consent.
Now that your brand is secured by trademark registration, you can then build the reputation of your business in the marketplace with a reliable legal foundation. You can create better brand awareness in countries where the mark is registered in. Trademark registration also increases the life span of your business which means that the trust of customers in your company also increases.
With trademark registration, you can have nationwide and international priority. With this priority you can have extensive protection of your trademark and you will have its exclusive international ownership. Filing for trademark application will protect the priority date for the future security of your trademark. This priority date is the date of first use of the trademark in trade that provides you with nationwide and international priority, with exception to companies that incorporated and filed a trademark before you.
Using the “R” symbol will now be possible for your company if you have registered your trademark. The R symbol tells everyone that your trademark is registered and protected. It is only companies that have legally registered that are allowed to use the symbol, and you can be subject to legal action if you use it inappropriately.
Control over your domain names and regular similar URL registrations is another benefit of trademark registration. Your chances of abstaining from using a similar www domain name also improves. It is important to remember that even if you have a domain name and a business name, trademark registration is still important.