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Benefits of Using CRM Software in Your Legal Practice Customer relationship management (CRM) software transcends merely storing contact information. A CRM application is basically a versatile tool that allows you to manage all forms of operational functions, including point-of-sale (POS), business development, accounting, marketing, and more – all in a single convenient solution. You may have known about all that, but how specifically do they matter to your law practice? The following are five ways: Greater ROI
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If you are not monitoring your legal intakes, then you are losing out on a wonderful chance to boost your ROI. You should check if all your web leads or calls are getting professional attention, that all callers get follow-ups how they prefer – SMS, phone call, email, and the rest. Fundamentally, you have to determine whether you are getting value for your cash and provide content in a channel that people want.
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Enhanced Customer Relations For a legal firm, the most vital thing is customer retention. There is no conclusive answer to this question, but according to experts, the cost is from 4 to 10 times greater to secure a new customer than it does to maintain an old one. Others say cost of getting a new customer is above 30 times that of retaining an existing one. You don’t want anyone to think they were ignored, and this is one reason for you to invest in appropriately specialized legal intake software. It doesn’t matter if your clients are calling or posting on social media – you should know about it and the most effective approach is to employ the best lead conversion and legal case intake software to stay up-to-date on all company mentions. Conversion Assessment The most effective marketing campaigns are always evaluated periodically. Your lead conversion software CRM also requires such a method to determine conversion rates. This helps you know the success of your tactics and apply changes if necessary. Cost Efficiency More modest law firms can now make use of technology to flourish in a very competitive market with more sizable companies. You might have inadequate resources for a 24/7 client services department, but with a good legal case intake software, you will be able to control overhead and appear to be that highly respected firm that you aim to be in the future. Legal case intake tracking is a reasonably priced tool to increase your ROI. This is truly heaven-sent at a time when the cost of business operations continue rising. You can now keep track of each inbound call or web lead to ensure higher conversion and ROI. Prior to searching for systems, do evaluate your law firm’s CRM needs and requirements. Important factors to look into are price, company objectives, features, compatibility and finally, vendor reputation.